Digital Marketing Specialist

Summary

We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing digital marketing campaigns to drive brand awareness, lead generation, and customer acquisition.

Key Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience as an ASO Manager or a similar role in the mobile app industry.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • In-depth knowledge of mobile app ecosystems, app store guidelines, and best practices.
  • Familiarity with ASO tools and analytics platforms.
  • Excellent communication and collaboration skills to work effectively with cross-functional.

Responsibilities

  • Conduct thorough keyword research and competitive analysis to identify high-impact ASO opportunities.
  • Develop and implement ASO strategies to optimize app metadata, including app titles, descriptions, and keywords, to improve search rankings.
  • Monitor and analyze app performance data, user behavior, and market trends to make data-driven decisions.
  • Collaborate with the design team to create visually appealing app icons and screenshots that enhance conversion rates.
  • A/B test different variations of app assets and descriptions to continuously improve performance metrics.
  • Work closely with the development team to ensure ASO best practices are followed during app updates and releases.
  • Stay updated with the latest ASO trends, industry developments, and algorithm changes to stay ahead of the competition.
  • Work with the marketing team to create and execute mobile marketing campaigns to promote app installs and user engagement.
  • Collaborate with other marketing channels to ensure cohesive brand messaging and alignment across all platforms.
  • Prepare regular reports and presentations to share ASO performance metrics and recommendations with stakeholders.

Additional Requirements

  • Experience with SEO and ASO tools such as Google Analytics, Google Search Console, App Store Connect, SensorTower, and data.ai.
Submit Resume