User Acquisition and Ads Monetization Manager

Summary

We are seeking a talented and data-driven User Acquisition and Ads Monetization Manager to join our team. As the User Acquisition and Ads Monetization Manager, you will be responsible for driving user acquisition strategies, optimizing ad campaigns, and maximizing revenue through effective monetization strategies.

Key Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven 3-5 years of work experience as a User Acquisition Manager, Ads Monetization Manager, or a similar role.
  • Strong understanding of various user acquisition channels and advertising platforms.
  • Proficiency in data analysis and campaign optimization.
  • Familiarity with ad monetization strategies and best practices.
  • Excellent communication and negotiation skills.

Responsibilities

  • Develop and execute user acquisition strategies to drive app downloads, user engagement, and retention.
  • Manage and optimize ad campaigns across multiple platforms (e.g., social media, search, display) to drive quality traffic and conversions.
  • Analyze campaign data and metrics to identify trends, insights, and opportunities for optimization.
  • Collaborate with creative and design teams to develop compelling ad creatives and landing pages.
  • Conduct A/B tests and experiments to improve campaign performance and conversion rates.
  • Identify and implement effective ad monetization strategies to maximize revenue from ads within our products.
  • Monitor industry trends and competitive landscape to stay up-to-date with the latest user acquisition and monetization strategies.
  • Build and maintain relationships with advertising networks and partners.

Additional Requirements

  • Strong understanding of digital advertising platforms (e.g., Facebook Ads, Google Ads) and analytics tools.
  • Proficient in data analysis, campaign optimization, and reporting.
  • Knowledge of ad monetization strategies such as in-app advertising, programmatic advertising, and ad mediation.
  • Familiarity with mobile app tracking and attribution tools.
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and negotiation skills.
  • Ability to work effectively in a fast-paced, deadline-driven environment.
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