Mobile Marketing | ASO Specialist

Summary

We are seeking a talented and experienced ASO Specialist to join our team. As an ASO Specialist, you will play a key role in optimizing the visibility and discoverability of our mobile applications in various app stores. You will utilize your expertise in App Store Optimization techniques to drive organic app downloads and improve user engagement.

Key Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven 3-5 years of work experience as an ASO Specialist or in a similar role.
  • In-depth knowledge of app store algorithms, keywords research, and ASO tools.
  • Familiarity with mobile app analytics and tracking tools.
  • Strong analytical skills and data-driven mindset.
  • Excellent written and verbal communication skills.

Responsibilities

  • Conduct keyword research to identify relevant and high-converting keywords for app store optimization.
  • Optimize app titles, descriptions, and metadata to improve app visibility and search rankings.
  • Analyze app store data and user behavior to identify areas for optimization and improvement.
  • Monitor app store trends, algorithm updates, and competitor strategies to stay ahead in the market.
  • Collaborate with cross-functional teams, including marketing and development, to implement ASO best practices.
  • Conduct A/B tests and experiments to optimize app store conversion rates.
  • Provide recommendations for app store screenshots, icons, and other visual assets to enhance app appeal.
  • Stay up-to-date with the latest ASO techniques, industry trends, and best practices.

Additional Requirements

  • Strong understanding of app store ecosystems (e.g., Apple App Store, Google Play Store).
  • Proficiency in ASO tools and analytics platforms (e.g., App Annie, Sensor Tower).
  • Familiarity with mobile app marketing strategies and user acquisition.
  • Excellent written and verbal communication skills.
  • Detail-oriented mindset with strong analytical and problem-solving abilities.
  • Ability to work independently and manage multiple projects simultaneously.
  • Passion for mobile technology and staying up-to-date with the latest industry trends.
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